Reverse roadshows are, as the name suggests, the opposite of a traditional roadshow. Reverse roadshows involve a bank or broker taking (potential) investors and analysts to visit several companies, typically over two to three days.
Benefits of reverse roadshows
Reverse roadshows have obvious benefits for companies. They allow management teams to stay at home and meet a number of investors all at once. For investors and analysts, seeing various companies in a short period of time is a useful way to create a better understanding of their respective businesses.